Selling IP Surveillance against Analog CCTV
It’s not uncommon when approaching a new customer, or an existing one, to encounter resistance to IP surveillance when presented with a choice between IP and traditional analog CCTV. There are two primary reasons for this: complexity and price. To counter both of these objections, the customer must be educated about the advantages of IP surveillance vs. analog CCTV. Before we highlight these advantages, we first need to explore the truth about CCTV.