What is Wi-Fi 7, and Why Should You Care?

What is Wi-Fi 7, and Why Should You Care?
 
Wi-Fi 7 is the latest and greatest Wi-Fi technology, dependant on your current Wi-Fi standard, it can be like upgrading from a rusty old bike to a supercharged sports car. It’s faster, smarter, and built to handle all the devices in your home—phones, laptops, smart TVs, gaming consoles, and even your Wi-Fi-connected fridge—without slowing down.
Here’s why Wi-Fi 7 is awesome in plain English:
  • Blazing Fast Speeds: Wi-Fi 7 can hit speeds up to 46 Gbps (that’s gigabits per second!). For comparison, most older Wi-Fi routers crawl along at a fraction of that. This means quicker downloads, smoother streaming, and no buffering when you’re binge-watching your favourite shows in 4K or 8K.
  • Handles More Devices: Got a house full of gadgets? Wi-Fi 7 can juggle dozens of devices at once without hiccups, so everyone can game, stream, or video call without fighting over bandwidth.
  • Less Lag: If you’re into online gaming or virtual reality (VR), Wi-Fi 7 cuts down delays (called latency), making your experience super smooth.
  • Future-Proof: Wi-Fi 7 is ready for tomorrow’s tech, like smarter AI devices and super-immersive augmented reality (AR). Upgrading now means you won’t need a new router anytime soon.
Why Upgrade to D-Link’s R95 or M95 Wi-Fi 7 Routers?
 
Our R95 and M95 routers are like the superheroes of Wi-Fi 7, packed with features to make your internet life easier, faster, and more reliable.
Here’s what they bring to the table:

 

1. Crazy Fast Tri-Band Power. Both the R95 and M95 use tri-band technology, which means they work across three Wi-Fi bands: 2.4 GHz, 5 GHz, and the new 6 GHz band. Think of these bands like motorways—having three means less traffic and faster travel for your data. The 6 GHz band is like a VIP lane, giving your devices a clear path for ultra-fast speeds, perfect for gaming, streaming, or VR. Plus, they use 320 MHz channels (super-wide data lanes) to move more data at once.

 

2. Multi-Link Operation (MLO): No More Congestion. Wi-Fi 7’s Multi-Link Operation (MLO) lets your devices use multiple bands at the same time. Imagine downloading a movie, gaming, and video calling all at once—MLO keeps everything running smoothly by splitting the workload across bands. Both the R95 and M95 have this tech, so your Wi-Fi stays fast even when your house is buzzing with activity.

 

3. AI Smarts for a Hassle-Free Experience. Our AQUILA PRO AI routers are Smart! They use artificial intelligence to make your Wi-Fi better without you lifting a finger:
  • AI Traffic Optimizer: Prioritises important stuff like Netflix, Zoom calls, or gaming, so they don’t lag even when your kids are hogging the Wi-Fi.
  • AI Wi-Fi Optimizer: Automatically picks the cleanest Wi-Fi channel to avoid interference from your neighbour’s router.
  • AI Mesh Optimizer (M95 only): Ensures seamless connections as you move around your home, perfect for bigger houses.
  • AI ECO Mode: Saves energy when your Wi-Fi isn’t busy, cutting your bills and helping the planet.
4. Coverage That Reaches Everywhere
  • R95: Comes with four adjustable external antennas to blast Wi-Fi signals far and wide. You can tweak the antennas to get the best signal in every room. It’s great for flats or smaller homes.
  • M95: Has four internal omnidirectional antennas for 360° coverage, plus it’s a mesh router. This means you can add more M95 units (or compatible D-Link AQUILA PRO AI devices like the M60, M30, or E30) to create a whole-home mesh network. No more Wi-Fi dead zones in your attic or garden!
5. Super-Fast Wired Connections. Both routers have a 2.5-Gigabit WAN port (for connecting to your modem) and three 2.5-Gigabit LAN ports (for wired devices like gaming PCs or smart TVs). These ports are way faster than standard 1-Gigabit ports, so your wired devices get the same speedy treatment as your Wi-Fi ones.6. Top-Notch SecurityYour Wi-Fi needs to be safe from hackers, and our routers have you covered:
  • WPA3 encryption: The latest security standard to keep your network locked tight.
  • Guest Wi-Fi: Create a separate network for visitors, so they can’t snoop on your devices.
  • Parental Controls: Block inappropriate sites or limit internet time for the kids.
  • EU Cybersecurity Certified (M95): The M95 meets strict EU standards (EN 18031), making it one of the most secure routers out there.
7. Easy Setup and Control. No tech degree needed! Both the R95 and M95 are a breeze to set up using the AQUILA PRO AI app. You can manage everything from your phone—check who’s online, block dodgy devices, or even control your Wi-Fi with voice commands via Amazon Alexa or Google Assistant. Plus, the M95’s sleek, wing-like design (winner of the 2025 Red Dot Design Award) looks cool in any home.
R95 vs. M95: Which One’s Right for You?
  • R95 Wi-Fi 7 Smart Router: Perfect for smaller homes or flats where you want a powerful, single router. Its external antennas give you flexibility to fine-tune the signal, and it’s ideal if you don’t need to expand your network. Choose this if you want top performance in a compact setup.
  • M95 Wi-Fi 7 Smart Mesh Router: Best for larger homes or if you want to eliminate Wi-Fi dead spots. Its mesh system lets you add more units for seamless coverage across multiple floors or big spaces. Pick this if you want wall-to-wall Wi-Fi that grows with your needs.
Why Upgrade Now?
 
You might be thinking, “My Wi-Fi’s fine, why bother?” Here’s why upgrading to Wi-Fi 7 with the R95 or M95 is a no-brainer:
  • Your Old Router Can’t Keep Up: If your router’s a few years old, it’s probably struggling with today’s demands—more devices, higher-quality streaming, and remote work. Wi-Fi 7 is built for the modern world.
  • Get Ready for the Future: Wi-Fi 7 supports upcoming tech like AI-powered gadgets and AR/VR. The R95 and M95 are future-proof, so you’re set for years.
  • No More Wi-Fi Woes: Say goodbye to buffering, lag, or dropped connections. Wi-Fi 7’s smarter tech (like MLO and MU-MIMO) keeps your network rock-solid, even with 20+ devices connected.
  • Eco-Friendly Bonus: The AI ECO Mode on both routers saves power, reducing your energy bill and environmental footprint.
Real-Life Benefits of Wi-Fi 7
Picture this:
  • You’re streaming an 8K movie on your smart TV, your teenager’s gaming online, your partner’s on a video call, and your smart doorbell’s sending alerts—all at the same time. With the R95 or M95, nothing slows down.
  • You’re in the garden playing an online VR game with zero lag, thanks to the 6 GHz band and MLO.
  • Your guests can hop on a secure guest Wi-Fi network without messing with your main setup.
  • You set up the router in minutes using the app, and it runs itself with AI keeping everything smooth.
Ready to Upgrade?
 
Wi-Fi 7 with D-Link’s R95 or M95 isn’t just about faster internet—it’s about a better, stress-free online life. Whether you’re a gamer, a streamer, or just fed up with Wi-Fi dead spots, these routers will transform how you connect.
Where to Start? Got questions? Visit D-Link’s Wi-Fi 7 HQ for more info or reach out to our UK team, you can contact us via our live chat - or drop us an email
Disclaimer: Speeds like 46 Gbps are based on ideal conditions and IEEE 802.11be standards. Real-world performance may vary depending on your internet plan, devices, and home setup. Band availability (2.4 GHz, 5 GHz, 6 GHz) depends on regional regulations.

By Alan Jones, Marketing Manager, D-Link

A highly experienced Marketing professional, Alan Jones has led the UK&I Marketing Strategy of D-Link for 5 years.