London, UK 1^st July 2015 — D-Link, today announced significant enhancements to its successful Value in Partnership+ (VIP+) Programme for value added resellers, including upfront discounts and rebates. The changes aim to protect entry-level resellers and encourage more partners to start trading by protecting their margins.

The programme offers three tiers for partners: Registered, Silver and Gold. All VIP+ partners have access to D-Link marketing and sales resources with dedicated UK pre-sales, logistics, services and support.

Highly trained Gold level partners and certified partners on wireless and switching products will benefit from an increased discount. For both Silver and Gold partners there will be a formalised rebate and MDF that can be accessed after a development plan has been compiled. The introduction of promotions exclusively for VIP+ partners from May is also set to take place, furthering D-Link’s commitment to its partners.

Andrew Mulholland, Business Solutions & Marketing Manager, D-Link UKI, said, “New up-front discounts have been introduced for VIP+ partners, displaying our promise to support them. It’s our way of rewarding our partners for the time and investment they have put in to winning new business opportunities and focusing on D-Link’s product portfolio.”

The D-Link VIP+ Programme helps resellers build and grow a sustainable, profitable business selling D-Link solutions and differentiated services. D-Link’s comprehensive product portfolio comprises over 330 products covering switching, storage, wireless, IP Surveillance and services.

The VIP+ Programme, which can be accessed through D-Link’s feature-rich partner portal, is designed with resellers of D-Link’s business products in mind, aimed at increasing profitability by providing access to the full range of D-Link business solutions via a user-friendly tool, including a bandwidth calculator, IP surveillance planner, and product selector. This is in addition to NFR initiatives such as the demo purchase programme, offering resellers the chance to save 50% on every product in D-link’s portfolio for demonstration purposes. Along with the deal registration programme to protect opportunities that resellers are working on, offering up to 23% additional margin.

For more information on the D-Link Value in Partnership+ Programme, please visit: http://www.dlink.com/partners

About D-Link

D-Link is one of the world’s leading networking infrastructure providers, and this marks its 29th year of delivering innovative, high-performing and intuitive products for both businesses and consumers. For over a quarter of a century, D-Link has designed, developed and manufactured award-winning networking, wireless, storage, security and IP surveillance solutions. 

D-Link delivers its extensive range of networking products to organisations and consumers through its global network of channel partners and service providers. 
D-Link understands the significance of accessing, managing, securing and sharing data and digital content, and has pioneered many IP technologies to deliver a fully integrated Digital Home and business network experience. 

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