International Region: Asia, Australia, and the Pacific Rim
The Asia Pacific and other Emerging Markets Region grew 12% in 2003 and represents 25% of the revenue for the Company. D-Link International business units report to the strategically located headquarters in The Synergy, Singapore and cover more than 23 countries including Japan, Australia, India, South America, Russia, and the Middle East.
We are one of the top three broadband Customer Premises Equipment suppliers in Japan. In Australia, we were able to capture a 75% market share by being the number one Digital Subscriber Line provider with telecommunication companies across the board. In India, the Company is the market leader of low-end networking, high-end networking and structured cabling.
Greater China Region
Greater China grew 21% in 2003 and represents 13% of the revenue for the Company.We have established a strong position within China and continue to be a primary networking and communications gear provider in this expansive, untapped market. In addition, we strengthened our alliances with key telecommunications companies, including China Telecom, China’s largest wireline service provider.
The success in China can be attributed to aggressive relationship-based marketing and in-country recognition of the special needs for our customers resulting in a rolling list of new contract wins from major vertical accounts including provincial governments, schools, financial institutions and service providers.
Alpha Networks
Last year we implemented an initiative to reorganize the Company and separate the D-Link brand business from the D-Link OEM/ODM business - which is now named Alpha Networks. Dividing these key, but separate, operations into two distinct business operations allowed each company to sharpen their focus on channels and customers, ultimately resulting in building greater shareholder equity.
Alpha Networks will begin with 1,250 D-Link employees, engineers and designers. It has the current OEM/ODM customer base, the Hsinchu and Dongguan factories and the transfer of key test equipment to allow maximum capacity to immediately take on new business relationships.