D-Link has leveraged its technology excellence, massive manufacturing capability, and global presence to develop and nurture significant brand equity with analysts, market influencers, media, channel partners and the market at large. Since 1986 the Company has focused on establishing a strong position that embraces the loyalty of our reseller relationships as well as embracing other market participants
with OEM/ODM relationships to establish a strong presence within the industry itself. The sheer volume of manufactured product combined with a strong global presence has allowed the company to deliver aggressive price points and achieve a significant and recognized market presence, which continues to build a strong following that extends the Company's brand image and brand equity.
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As the Company continues to penetrate key market sectors, such as Internet Service Providers and Telephone and Cable Companies, the D-Link brand awareness will allow it to participate in new segments of business either Branded or Private Label based on Brand recognition for technology design, development, and manufacturing capabilities.
This brand equity provides opportunities for sustained sales growth, insulating it from declining revenues at times of global economic down turns by extending the balance of vertical and horizontal market segmentation.
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